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Trendy dresses attract shoppers to fashion houses

With a little more than a week left for Eid-ul-Fitr, fashion houses and boutique shops in the capital, presenting new design dresses, are experiencing huge rush of buyers.

Most of the new Eid collections for girls are based on the latest trends and using locally-produced materials at affordable prices for middle and upper middle classes, said fashion house owners.

Leading dress maker Aarong has tried to follow the latest sub-continental trend in their dresses like long six-cut, eight-cut and double-step kameez with churidar payjamas, said Asad Gate outlet supervisor Mehbub Alam.

Various materials including muslin, silk and even cotton have been used for the dresses designed with laces and hand embroidery, he added.

The prices of three-piece suits for girls range between Tk 2000 and Tk 15,000, depending on the material used.

Aarong's sari section supervisor Shirin Ahsan said the new collection includes opera katan, muslin baluchori with jamdani work, Rajshahi silk with nakshi katha work, jamdani and cotton sari ranging between Tk 2000 and Tk 25,000 each.

Aarong's exclusive Taga collection tops and frock style are mostly designed with knit fabrics this year and the prices range from Tk 700 to Tk 2,000, said supervisor Halima Taslim.

The Aarong's Eid collection also has latest design of hand bags, shoes and different types of ornaments to match the dresses.

Fashion house Rang also has come up with a wide range of collections in salwar-kameez and saris made of locally produced silk, andy, cotton, muslin and khadi with price ranging from Tk 3,000 to Tk 6,000. 

Rang's ornaments variety include earthen ear rings, finger rings, necklace sets and bangles. Wooden and silver ornaments have also found a place in this year's fashion, said section manager Jahangir Alam.

Dhanmondi Nabarupa's shopkeeper Ashim Ahmed said they had a wide range of collection of cotton saris including traditional Tangail tant, jamdani, cotton baluchuri and gadwan.

Nabarupa also has latest designs in Rajshahi silk, crape, kota, muslin and embroidery sari with price varying from Tk 1,400 to Tk 20,000.

All the outlets of trendy fashion house TRENDZ have their own newly designed salwar kameez made of silk, viscose, cotton and muslin with price starting from Tk 3,500 and going up to Tk 15,500.

Traditional ladies' wear house Nilanjana Palli, famous for their jamdani saris, have collections with prices ranging from Tk 3,500 to Tk 25,000.

They also have their jamdani salwar kameez with price starting at Tk 3,000 up to Tk 5,000 per set.

Texmart Dhanmondi branch sales executive Mamunur Rashid said their female collections include salwar kameez, tops and denim dresses priced from Tk 795 to Tk 4,000.

Besides usual saris and salwar kameez, Jatra's main feature is their hand bags, sandals and decoration pieces made of recycled materials.

Asked about the most-sought-after colour trend this Eid, Kay Kraft's Basundhara City's Deshi Dash branch sales executive said this year both ladies and gents clothes were blue and purple colours in Kay Kraft.

Fashion house owners said more girls would be wearing long kameez this Eid and most of the dresses are designed to suit the hot summer.

Banglar Mela, Sada Kalo, Anjans, Prabartana, Bibiana, Deshal, Dressy Dale, Nipun, Grameen Check are the other leading fashion wear houses presenting Eid dresses for both females and males.

Source : New Age